Groove, is a portuguese festival aimed at people who want to enjoy the pleasures of good music, combined with healthy food and beautiful decor. By day, Groove offers a leisure space for the entire family (adults and kids) and by night it has a various number of concerts for adults.
Groove is composed of several concepts: Organic Groove, Groove Kids, Being Groove, Groove Music, among others, which represent the various area of the festival.
HYP was responsible for the creation of the festival’s identity and website. The logo represents both nature (an essential part of the festival which happens on a park) and the propagation of sound. For each area sub-logos were created around the concept of the main logo. This project included the creation of several graphic materials such as flyers, outdoors, posters, signs, videos, among others.